Ballerina Farm
Kyetu Catalyst. A spark to ignite change!
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Hi everyone, welcome back to Kyetu Catalyst! I'm Naomi, the founder of Kyetu, and today I want to talk about something we all experience: social media envy and its deeper implications.
Have you ever seen this Instagram influencer named Hannah? She and her family manage a place called Ballerina Farm. Their account is filled with images of a perfect, wholesome Americana lifestyle. It looks so effortless, doesn’t it?
Reading through the comments on their posts is what inspired me to start Kyetu. People often wonder how she does it all. Does she have a nanny? A cook? Staff? These questions hint at a bigger issue—our own feelings of inadequacy when we compare our lives to these seemingly perfect snapshots.
With 20 years in CPG marketing and brand strategy, I can confidently say that influencers like Hannah are masterful marketers. They’ve nailed their brand value proposition, but the reactions they evoke are rarely about their products. The comments aren’t focused on the meat, butter, or other items they sell. Instead, they’re about the lifestyle she portrays and whether it’s authentic.
These reactions—admiration, annoyance, irritation—are very telling. They signify a dissatisfaction with our own lives. And that’s a powerful insight. If seeing someone else’s life makes you feel this way, it’s a sign that something in your life needs to change.
So what can you do about it? Start small. Begin with just five minutes each day dedicated to self-reflection and action. Our Kyetu Catalyst can help ignite that spark of change within you. Use those feelings of envy or irritation as a catalyst to discover what you truly want in life and start working towards it.
So take a minute to grab your journal and jot down one thing that triggered your envy today. Why did it make you feel that way? What does this reveal about your own desires and aspirations? Reflect on these questions and use your insights to guide your next steps.
Achieving personal fulfillment and happiness doesn’t have to be overwhelming. It starts with small, consistent actions. Let Kyetu Catalyst be your guide on this journey.
Thanks for joining us on today’s Kyetu Catalyst. Please share our podcast with family, friends, and in your social networks. You just might be someone else’s spark to ignite change!
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